NATIONAL LOTTERY: GOOD CAUSES

Role: Creative/Director

Client: National Lottery

Production: Jungle Creations

To celebrate its 25th birthday, The National Lottery partnered with Jungle Creations’ creative agency The Wild to produce a campaign highlighting its impact and raising awareness of the £30 million a week that goes to Good Causes. The campaign series showcased inspiring individuals who have benefited from National Lottery funding — including the story of Olympic hopeful, Kye Whyte.